In 1988, President Ronald Reagan signed a proclamation creating National Senior Citizens Day. The day was intended to honor and celebrate elderly people in the United States. In his Presidential Proclamation, President Reagan said this:
“For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute. We can best demonstrate our gratitude and esteem by making sure that our communities are good places in which to mature and grow older.”
For elder law attorneys, it is part of the job to care for and honor the place that seniors hold in our society.
Here are 5 small gestures you can make to show your clients that you care about them this National Senior Citizens Day:
- Check in with an email or phone call.
This one is simple. Most attorneys don’t make time to simply catch up with or check in on clients or former clients. You can use National Senior Citizens Day as a reason to let your clients know you appreciate them and their business. Ask them how they are doing and whether their health or living situation has changed at all. Be sure to listen to what’s going on with them instead of selling your services. Sometimes a friendly ear can make a person’s day.
- Send thank you notes.
Grab some thank you cards and fill them out by hand for your clients. If you remember details about their life, be sure to add a personal note, or even a clipping or print out of an article or blog post you think they might enjoy. Also, you may want to list senior discounts that may be available in your geographical areas on August 21, or year-round.
- Offer a seminar.
National Senior Citizens Day is a great theme for holding a seminar. Consider offering sandwiches for lunch, or a light breakfast to show your appreciation. Use the time to give your attendees a brief overview of topics that concern them, and ways your practice can help.
- Send out a gift certificate.
Print out a special appreciation certificate featuring an invitation to come in for a consultation or document update. Make sure it looks nice, and is something that people will actually hang on to after it comes in the mail. It’s important to review your local ethics rules regarding printed attorney advertising materials before you send anything out.
- Make a resolution to learn more about the things that will help your clients.
Use August 21 as a professional “New Year’s Resolution” and set a professional resolution to improve your client contact and interaction. You can also resolve to learn more about the latest updates in elder law so that you have the best possible information to pass along to your clients.
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