When was the last time you received not just good, but exceptional service? Hopefully it has happened to you, and if so, I'll bet you can remember in detail what happened and who provided it. "Never Miss an Opportunity to Provide Exceptional Service." This is the motto the team at ElderCounsel has adopted. While we are expected to provide good service to our members, we want to do more than that. It is exceptional service that we will be remembered for and which will set us apart from our competitors. Lawyers can also set themselves apart from their competitors with exceptional service. If you have to think long and hard about the last time you received exceptional service, that tells you something about the state of "customer service" in our country. So go ahead and steal our motto - it doesn't cost a thing and the return on investment is HUGE!