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Why Now Is Not the Time to Cease Marketing and Business Operations for Your Law Firm

These are unprecedented and uncharted times for businesses. This outbreak has come to our doorstep very quickly, leaving us unprepared.

Business will continue, and it can thrive in downtimes. How we conduct business, is forever changed. Even when we rebound from this, our society will seek to reduce the impact of future potential economic setbacks. To that end, business, across the board, is going virtual. Many already have or were toying around with options, but now are diving in headfirst.

5 Reasons Why You Should Continue Business “Not as Usual”

If your business is going to succeed, you must adapt. Now is not the time to cut back on outreach, marketing, or seminars. Here are five reasons why and three free resources for you:

  1. Document signing will be resolved.

    If you are stopping operations because you can’t get around how you will get documents signed, stop. Your state will figure that out for you. Many already permit online notarization. Set that to the side and continue other work and promotions.
    Free Resource: How to Get Documents Signed During the COVID-19 Crisis (video + handouts)

  2. The need for your services continues.

    You can still be scheduling consultations, completing open cases, and connecting with professional partners. Your potential clients are out there and in need of proper planning and effective solutions, especially now.
    Free Resource: How to Create and Host Online Events (3-part video series)

  3. Remote is accessible and affordable.

    Don’t limit your interactions to phone and email. Meet them where they are. Use web meeting platforms to conduct meetings. Advertise on digital channels to attract your audience, who is confined at home seeking help.

    Purchase tablets that can be sent to your clients or into facilities to enable remote meetings for those lacking technology resources.

    Meet with your referral sources for a virtual cup of coffee, hold educational webinars, and communicate over your social media channels. We’ve never been in a better time to obtain the technology needed to make this transition. Make the adjustments and stay connected.

    Free Resource:
    On-demand video and resource guide with information about running a virtual office. 

  4. You have an obligation and an opportunity.

    Make clients aware of legal and financial implications. Review crucial documents such as wills and advance directives and ensure the language supports their wishes in the event they contract coronavirus. In light of the stock market decline, now is the time to review retirement and estate plans, business succession, revenue sources, and more.

  5. For the success of your business: market and advertise.

    Now more than ever, your audience is more reliant on online activity to stay connected, obtain information, and identify resources.

    Generate leads and demand with search engine marketing strategies—the most effective way to market in this time of social distancing. Utilize powerhouse platforms like Google and Facebook to promote your firm and get in front of your ideal audience.

    If you can be found in search results when your potential clients are searching for solutions to their challenges, you increase your chances of engagement. A comprehensive strategy positions you in front of your ideal client more often and builds trust with your audience.

Eventually, things will get back to normal. By adapting now, you safeguard your business in the short term, as well as the long run. In the meantime, don't hesitate to reach out to us for help. We are here for you and can assist setting up additional resources for you. 

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